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Key Findings:
Global Design and Sourcing Activity Trends: Both design and sourcing activities decreased in August compared to July but remained relatively stable overall. Design activities remained flat year-over-year, while sourcing activities were down 23% compared to the same period last year.
Regional Trends: Design activities decreased in all regions, with the largest decline in EMEA. Sourcing activities decreased in APAC and EMEA but increased in the Americas.
Product Category Trends: Design activities decreased across all product categories, with the largest decline in power circuits and microcontrollers/processors. Sourcing activities increased for most product categories in the Americas but decreased for some in EMEA and APAC.
Outlook: Global design and sourcing activities are expected to decrease by 5-7% in Q3 2024.
Overall, the report indicates a slowdown in design and sourcing activities, particularly in EMEA, but overall trends remain relatively stable.
Key Insights for Advertisers:
Market Conditions: The report provides a proxy for market conditions by analyzing design and sourcing trends.
Product Demand: Advertisers can identify in-demand product categories based on engineer and buyer activity.
Future Sourcing Demand: The report helps anticipate future sourcing demand by identifying regions and categories with concentrated design activities.
This information can be used to inform go-to-market strategies, campaign planning, and execution to drive business objectives.
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Established in 2016 and upgraded to meet CNAS standards in 2022, our independent testing laboratory is equipped with state-of-the-art facilities. With 15 advanced testing machines, we maintain a 100% order quality inspection rate, ensuring the safety and reliability of the industry’s supply chain.
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